Hi, I'm Ekaterina

I'm a Senior Content Designer with 8 years of experience crafting clear, user‑focused content for high-traffic digital products

Lisbon, Portugal Content Design UX Writing Localization

Selected work

Projects

Helping beginner traders understand risk and stay engaged after their first trade.

Designing a step-by-step activation flow to reduce drop-off after registration.

Redesigning a core banking screen to scale features and cut support load.

Simplifying card delivery so users get started faster.

Career

Dec 2023 — Present

Lisbon, Portugal

Trading platform for beginners in emerging markets

Senior Content Designer

Built a content design process from scratch in 2 months through close collaboration with 6 PMs and designers.
Increased registrations by 10 percentage points by optimizing copy in the registration flow.
Reduced support requests and boosted brand trust by overhauling product communications and creating a comprehensive product communication map.
Managed localization in 8 languages coordinating closely with developers and the localization team.

Jun 2020 — Nov 2023

Moscow, Russia

Leading fully digital bank with an ecosystem of financial and lifestyle services

Lead Content Designer

Nov 2021 — Nov 2023

Built and led a 20-member content design team from scratch in 1.5 years — embedding designers across 20 product teams of a 22M MAU app.
Achieved nearly 90% team satisfaction by developing upskilling tools — guidelines, a skills matrix, and a knowledge base.
Established a clear voice and tone framework used across product and marketing to ensure brand consistency.
Launched a full localization process in 3 months, enabling the release of the app's English version.

Senior Content Designer

Jun 2020 — Nov 2021

Doubled user engagement with key app features by contributing to the redesign of core screens.
As the first content designer on the team, built foundational processes and partnerships with UX designers, PMs, and business analysts.

Sep 2018 — Jun 2020

Moscow, Russia

Leading mapping and navigation service with ~80M MAU

Content Designer

Created content across Yandex Geo products — microcopy, push notifications, SMS, emails, help texts, and PR materials.
Supported the merger of transport and maps apps for a 50M-user audience with onboarding content, notifications, and FAQs.
Strengthened the editorial team by hiring and onboarding a new editor.

Open to new opportunities in content design and UX writing. Based in Lisbon, open to remote.

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